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Amazon's Strategy of Books

Amar Toor talks about Amazon’s strategy to open new retail stores, going back to the physical bookstores. He writes about Amazon planning to open more brick and mortar bookstores. (Toor, 2016) 

Jesdanum, while commenting on the strategy of Amazon to open up new retail bookstores, writes: “Amazon opened its third bookstore in October, near Portland, Oregon. Miriam Sontz, CEO of Powell's Books in Portland, calls Amazon's entry "an acknowledgement of the inability of the internet to provide a certain retail experience that book buyers enjoy.” (Jesdanum, 2017)

Jason Del Rey talks about how Amazon really wants to promote books once again, as Jeff Bezos himself has said numerous times that he loves books and importantly the printed books. “Books are our heart,” Cast, Amazon books chief said during a launch event for Amazon’s first New York City store. “Jeff [Bezos] loves books. Most of our company loves books and so the mission of Amazon.com, the purpose was to help customers find, discover and buy books online.” (Del Rey, 2017) 

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