Today’s world is a digital world. People all around the
globe are shifting towards digital platforms to find solutions to their
problems. Evidently, increasing number of people are shifting towards smart
phones and are using mobile applications to make their lives easier. Moreover,
through the data collected from the sign-ups on the application and the ad
postings, we have also gathered that there exists a market of such a product,
not only in Pakistan but across the world; since people from India, USA and
other countries also posted their book ads.
However, it should also be taken into consideration that Mobile
Applications targets a niche market, including a smaller segment. Hence, it
will grow gradually and not become an overnight success.
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